The relationship layer that makes everything else work. We own the ongoing management of your most important partner relationships: alliance managers, program teams, and co-sell counterparts, so your name carries weight when it matters.
The partner relationships that drive your business (alliance managers, program teams, co-sell counterparts) are only as strong as the last time someone tended them. Reorgs happen, contacts churn, and a relationship that took a year to build goes cold in a quarter when no one is responsible for it.
We own the relationship layer. Your most important partner contacts stay warm, informed, and invested, so when a deal needs a champion or a program needs a yes, your name already carries weight.
We map the people who actually influence your outcomes across alliance, program, and field teams, and the relationships worth investing in.
A deliberate rhythm of touchpoints, updates, and value delivery that keeps you top of mind instead of out of sight.
We run the partner business planning and QBR motion so your goals are on the partner's roadmap, not just your own.
When contacts move or teams reorg, we re-establish the relationships fast so momentum doesn't reset to zero.
How a typical engagement runs
We identify the alliance managers, program leads, and field contacts who actually influence your outcomes and rank the relationships worth the most sustained investment.
We install a deliberate rhythm of touchpoints, updates, and value delivery so your name stays visible instead of resurfacing only when you need something.
We run the partner business review and joint planning motion so your pipeline goals appear on the partner's roadmap and get resourced, not just acknowledged.
When contacts move or teams reorg, we re-establish the key relationships quickly so momentum does not reset to zero every time the org chart shifts.
A consistent operating model on every engagement: scoped to outcomes, built with dated evidence and named owners, and handed off as something you can run.
We start with the real situation: your goals, constraints, and what's actually in place. We scope the engagement to outcomes, not hours.
We do the work: build the system, run the process, produce the artifacts. Dated evidence and named owners at every step.
We operate what we build and measure it against the outcome you hired us for. Progress reported in evidence, not adjectives.
We leave you with a motion you can run: documentation, cadence, and clarity, so the results hold after the engagement ends.
Strong relationships make every other partner motion easier. This pairs directly with Channel & Program Execution, AWS Partner Co-Sell Execution, and MDF & Funds Management.
It means maintaining a consistent presence with your alliance managers and program contacts: regular touchpoints on open deals, updated pipeline visibility in their systems, briefings when their org changes, and proactive outreach before a co-sell window closes. The relationship is only as warm as the last meaningful interaction.
We maintain documented context on every key relationship: the contact's priorities, your open opportunities with them, and the history of the engagement. When a contact leaves or a team reorgs, we brief the incoming person quickly and re-establish context before the relationship resets to cold.
Our practice is built primarily around the AWS partner ecosystem. For alliance relationships with other hyperscalers, system integrators, or channel partners, we can advise on structure and strategy, but the deep operational familiarity we bring is specific to AWS programs and the AWS field organization.
An internal partner manager carries other responsibilities and does not always have the specific program knowledge to navigate MDF cycles, ACE attribution, or tier requirements alongside the relationship work. We bring both the operational knowledge of how AWS programs work and the bandwidth to run them consistently.
There is no minimum. We scope the work based on the number of relationships to maintain, the current deal activity, and the program cycles in play. Book a discovery call and we will build an estimate around your actual situation rather than a standard package.
Book a discovery call and we'll scope the relationship layer your partner motion is missing.
Book a discovery call