Opportunity registration, attribution tracking, and alliance-manager engagement that turn co-sell from a portal into a producing pipeline.
AWS ACE is where co-sell revenue is supposed to happen. A registered opportunity that's mis-tagged, stale, or never followed up is worth nothing. Leads slip through unattributed, alliance managers move on, and the pipeline everyone counted on quietly evaporates.
We treat co-sell as the producing channel it should be: every valid opportunity captured, tagged, and credited correctly, with proactive alliance-manager engagement that keeps your deals moving instead of sitting in a queue.
Clean, complete ACE registrations with the right solution mapping and stage data, so opportunities are accepted and attributed, not bounced.
We track each opportunity through the funnel and reconcile attribution, so co-sell revenue shows up against your account where it belongs.
Recurring, substantive engagement with your AWS partner team, not a cold portal, so your deals get attention when they move.
A weekly discipline that keeps the co-sell pipeline current, with dated evidence and named owners on every active opportunity.
How a typical engagement runs
We review your active and historical deals for unregistered or mis-tagged opportunities in AWS ACE, and establish a clean baseline for the co-sell motion going forward.
We submit complete ACE registrations with correct solution mapping and stage data so each opportunity is accepted and attributed, not bounced back for corrections.
We establish and maintain a recurring touchpoint cadence with your AWS partner team so your deals stay visible and get attention when stages move.
We keep the co-sell pipeline current with dated evidence and named owners on every active opportunity so attribution is clean at close.
A consistent operating model on every engagement: scoped to outcomes, built with dated evidence and named owners, and handed off as something you can run.
We start with the real situation: your goals, constraints, and what's actually in place. We scope the engagement to outcomes, not hours.
We do the work: build the system, run the process, produce the artifacts. Dated evidence and named owners at every step.
We operate what we build and measure it against the outcome you hired us for. Progress reported in evidence, not adjectives.
We leave you with a motion you can run: documentation, cadence, and clarity, so the results hold after the engagement ends.
Co-sell execution feeds and is fed by the rest of your partner motion. It connects directly to AWS Partner Tier Execution, Channel & Program Execution, and Revenue & Pipeline Operations.
ACE (AWS Customer Engagements) is the platform AWS uses to manage co-sell between AWS and its partners. When an opportunity is properly registered and tagged, it can receive AWS field team support, accelerate sales cycles, and qualify for attribution that feeds your partner tier metrics.
When it is not managed well, opportunities go stale, attribution is lost, and the co-sell engine produces nothing despite being technically available to you.
We register opportunities with correct tagging, follow up before they age out, manage the back-and-forth with AWS alliance managers, and keep the pipeline clean so the attribution stacks correctly. We run ACE as an operating cadence, not a quarterly cleanup.
Alliance manager churn is one of the most common reasons co-sell pipelines collapse. We maintain the institutional relationship at the program level so a rep change does not reset the relationship to zero. That means briefing the incoming manager, reestablishing deal context, and keeping activity visible in ACE regardless of who is on the other side of the relationship.
We assess each opportunity against your current tier, the size of the deal, the AWS services involved, and whether the opportunity qualifies for referral credit or funding. Not every deal is worth the co-sell motion, and we help you focus the effort where the return is real.
You need to be an active APN member, but meaningful co-sell activity can begin at the Select tier. The quality of alliance-manager engagement and deal support typically increases as you advance, which is one reason tier advancement and co-sell execution are often run in parallel.
Book a discovery call and we'll scope a co-sell motion that captures and credits every valid opportunity.
Book a discovery call