Lock in enterprise wins with high-stakes PPA and EDP management built for the channel.
Stop under-committing and leaving money on the table. We bring the inside-the-program negotiation expertise needed to align Private Pricing Agreements (PPAs) and Enterprise Discount Programs (EDPs) with your actual pipeline velocity and forecast growth.
Private Pricing Agreements and Enterprise Discount Programs move the biggest numbers in the AWS ecosystem, and they're where the most expensive mistakes happen too. Mis-sized commitments, missed thresholds, and unmanaged drawdown turn a leverage point into a liability that shows up months later.
We manage the high-stakes PPA and EDP motion from the channel side: structuring the commitment, aligning it to real consumption, and running the cadence that keeps the agreement working in your favor across its life.
We size the commitment against real and projected consumption, so the discount is aggressive enough to matter without exposing you to shortfall risk.
We run the negotiation and approval path with the program and pricing teams, keeping the agreement moving through a process that stalls many partners.
Ongoing monitoring of consumption against commitment, with early warning when a trajectory needs correction before it costs you.
As the term progresses, we manage the renewal and re-sizing so each cycle reflects how the business has actually grown.
How a typical engagement runs
We model your real and projected AWS consumption, including partner-influenced revenue, to establish what commitment level is credible and what discount tier it supports.
We size the PPA or EDP commitment to maximize the discount while keeping shortfall risk within bounds your business can absorb if growth comes in under forecast.
We run the negotiation and approval path with the AWS pricing and program teams, keeping the agreement moving through a process that stalls many partners.
We monitor consumption against commitment on an ongoing basis and flag trajectory issues early, before they become shortfall liabilities at term end.
A consistent operating model on every engagement: scoped to outcomes, built with dated evidence and named owners, and handed off as something you can run.
We start with the real situation: your goals, constraints, and what's actually in place. We scope the engagement to outcomes, not hours.
We do the work: build the system, run the process, produce the artifacts. Dated evidence and named owners at every step.
We operate what we build and measure it against the outcome you hired us for. Progress reported in evidence, not adjectives.
We leave you with a motion you can run: documentation, cadence, and clarity, so the results hold after the engagement ends.
PPA & EDP management is the economics engine behind your enterprise deals. It works alongside AWS Partner Tier Execution, AWS Partner Co-Sell Execution, and Cloud Cost Optimization & FinOps.
A Private Pricing Agreement (PPA) is a custom discount structure negotiated between AWS and a partner for a specific customer opportunity. It is used when the standard channel margin does not make a deal competitive or when a customer's volume justifies a negotiated rate. PPAs carry strict conditions and expiration dates that require active management.
The Enterprise Discount Program (EDP) is an AWS commitment-based discount structure for enterprise customers. Partners often drive EDP conversations as part of a larger deal, and managing the commitment sizing, thresholds, and drawdown is where most mistakes occur. The commitment has to be sized correctly at the outset or the economics break in year two.
Mis-sized commitments that the customer cannot drawdown, missed thresholds that trigger a claw-back, and expired agreements that nobody renewed in time. Each of those is a recoverable problem before it happens and an expensive problem after. Our job is to own the calendar and the documentation that prevents them.
We coordinate the process and manage the documentation, positioning, and timeline. Direct negotiation with AWS requires the partner's APN account and internal AWS stakeholders. We work alongside your team and your AWS counterparts to make the case and manage the back-and-forth.
That assessment is part of the engagement. We look at the deal size, the customer's commitment appetite, the services involved, and your current partner tier before recommending a structure. The wrong structure is worse than no structure, and we will say so if that is what the analysis shows.
Book a discovery call and we'll review your PPA or EDP position and where it can work harder for you.
Book a discovery call