Stop leaving partner money on the table. We map the Market Development Funds and partner incentives you actually qualify for, build the qualifying activities, and run the claim process so the funding lands instead of expiring.
Market Development Funds and partner incentives are real budget, but they come with qualifying activities, documentation, and claim windows that most firms never navigate. The funding sits unused until it expires, quarter after quarter.
We map the funds and incentives you actually qualify for, build the qualifying activities into your plan, and run the claim process so the money lands in your business instead of evaporating on a deadline.
We identify every MDF program and incentive your tier, designations, and motions qualify you for, including the ones partners routinely miss.
We design qualifying activities (campaigns, events, enablement) that move your pipeline and satisfy the funding requirements.
We assemble the documentation and run the claim submission so approvals go through clean, with reimbursement on schedule.
We track approved and pending funds so each cycle's funding fuels the next set of revenue-generating activities.
How a typical engagement runs
We identify every AWS MDF program, incentive, and rebate your current tier, designations, and motions qualify you for, including programs partners commonly overlook.
We design the qualifying activities (campaigns, events, demand generation) to satisfy AWS funding requirements and move your own pipeline at the same time.
We assemble the required documentation and submit claims on schedule so approvals go through clean and reimbursement lands without chasing.
We track approved and pending funds each cycle so the reimbursements flow back into the next round of revenue-generating activities instead of sitting idle.
A consistent operating model on every engagement: scoped to outcomes, built with dated evidence and named owners, and handed off as something you can run.
We start with the real situation: your goals, constraints, and what's actually in place. We scope the engagement to outcomes, not hours.
We do the work: build the system, run the process, produce the artifacts. Dated evidence and named owners at every step.
We operate what we build and measure it against the outcome you hired us for. Progress reported in evidence, not adjectives.
We leave you with a motion you can run: documentation, cadence, and clarity, so the results hold after the engagement ends.
Funds management amplifies the rest of your partner motion. It connects to Strategic Partner & Alliance Management, B2B Lead & Demand Generation, and Channel & Program Execution.
AWS MDF can cover a range of partner-facing marketing and enablement activities: demand generation campaigns, event sponsorships, technical workshops, content development, and certain training programs. The qualifying categories and documentation requirements change each quarter, and what reimbursed last quarter may not qualify under the current program guide.
That depends on your tier, your co-sell activity, and your deal volume. We have seen firms at the Select and Advanced tiers sit on five-figure MDF allocations that expired because nobody filed the paperwork on time. The first step is a mapping exercise to identify what you qualify for before you plan any activity.
Sometimes. Activities need to be framed and documented in the specific way the MDF program guide requires. If you plan the activity without the MDF lens, you may run something that would have qualified and find out the paperwork does not support a claim. We build the qualifying structure before the activity runs, not after.
Claims require proof of execution (invoices, screenshots, attendance lists depending on activity type), pre-approval in some programs, and submission within the claim window. We manage the full cycle: pre-approval request, activity documentation, and timely submission so the funding lands before the window closes.
Certain AWS public-sector and government-focused programs have their own funding tracks. Whether a specific federal-facing activity qualifies depends on the program and your partner tier. We map your activity plan against the current program guide and identify the right claim path for each item.
Book a discovery call and we'll map the partner funds you qualify for and how to land them.
Book a discovery call