Credentials are how partners and customers gauge whether you are real. We build the certification strategy (individual and partner-program) that proves your technical authority and unlocks tiers, trust, and co-sell.
Partners and customers can't see your engineering. They look at your certifications and partner designations to decide whether to trust you. Without a deliberate credential strategy, you're invisible to the programs and customers who screen by exactly that.
We build the certification strategy (individual and partner-program) that proves your technical authority and unlocks the tiers, trust, and co-sell access that credentials gate.
A sequenced plan for the individual certifications that matter most to your designations and your customers.
We map the partner competencies and specializations worth pursuing and build the evidence to earn them.
The customer references, case evidence, and technical validation that program teams require before they'll grant a designation.
We tie credentials to outcomes (the tiers, trust, and co-sell access they unlock) so the investment pays back.
How a typical engagement runs
We audit current certifications and partner designations against the AWS program requirements and customer expectations you're trying to meet.
We identify which individual certifications and AWS partner competencies unlock the most tiers, trust, and co-sell access for your specific position.
We assemble the customer references, technical validation, and case evidence that AWS program teams require before granting a competency or designation.
We manage the submission through the AWS Partner Network and tie newly earned credentials to the pipeline opportunities they unlock.
A consistent operating model on every engagement: scoped to outcomes, built with dated evidence and named owners, and handed off as something you can run.
We start with the real situation: your goals, constraints, and what's actually in place. We scope the engagement to outcomes, not hours.
We do the work: build the system, run the process, produce the artifacts. Dated evidence and named owners at every step.
We operate what we build and measure it against the outcome you hired us for. Progress reported in evidence, not adjectives.
We leave you with a motion you can run: documentation, cadence, and clarity, so the results hold after the engagement ends.
Credentials unlock the rest of the partner and technical motion. They connect to AWS Partner Tier Execution, Cloud Technical Operations, and Fractional Technical Leadership.
Because AWS partner tiers, enterprise buyers, and federal agencies all screen by certification when deciding who to engage. Without the right certifications at the right levels, you are invisible to the programs and customers that use credentials as a minimum bar. The certifications have to be targeted to the tier requirements and the deal types you are pursuing, not chosen at random.
AWS requires a minimum certified headcount for tier advancement, and certain specializations and competencies require specific certifications from named individuals. The AWS Solutions Architect (Associate and Professional), Developer, SysOps Administrator, and specialty certifications in security, machine learning, and advanced networking are the most frequently relevant. We map your current headcount against the exact requirements before recommending a certification plan.
Both matter but for different reasons. Federal buyers look for individual certifications as evidence of technical capability in the personnel on the contract. Partner designations (APN tier, competencies) signal program-level credibility. We build both in parallel because a federal opportunity often requires evidence at both levels.
Yes. A certification roadmap identifies the current headcount by certification level, maps it against the partner tier requirements and deal-type requirements you are targeting, and sequences the certifications by priority and exam readiness. We track completion against the advancement schedule so certifications land before the tier review, not after.
Yes. Brittany Robinson is a multi-certified AWS Solutions Architect and the technical and security authority for The Love Group. Her credentials are part of what qualifies us to advise on partner and individual certification strategy from direct experience rather than general guidance.
Book a discovery call and we'll scope the credential strategy that unlocks tiers and trust.
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